SUSTAINABILITY
St. John International University is an institution dedicated to the study of the environment. Its mission is to promote a sustainable culture by emphasizing that sustainability is a moral imperative and a profitable field of activity. Every course, research initiative, and scholarly symposia, approaches this objective through the specific lens provided by the disciplines. 'Sustainable Development' is the cornerstone of our University's environmental mission. We firmly believe that we need to provide 'developing' countries with positive models that do not hinder opportunities for collective survival.
However, SJIU believes that 'developing countries' should not be asked to suffer the economic and developmental losses that the developed western world is not willing to endure.
Only by promoting the knowledge, that 'sustainability' is economically and morally profitable can we hope to avert catastrophe on a planetary scale. All hope will be lost, if these nations misleadingly identify profit with the logic of optimalization of profit that has brought the world to the brim of disaster. This approach can be summarized in the "Triple Bottom Line" Theory (Elkington 1994):

PEOPLE, PLANET AND PROFIT
If our planet is to have a future, it will be in the framing of appropriate models of sustainable production and consumption. SJIU has started various University-wide projects regarding these research areas, including a broad range of curricular and extra-curricular opportunities to work in the fields of sustainability and environmental studies. In the future, we believe that many career and business opportunities will be connected to sustainable development. Policymakers, managers, politicians and businessmen will have to face environmental issues.