St. John International University (SJIU) is a new American free-standing university in Vinovo-Torino (Turin), Italy. SJIU offers study abroad, undergraduate and graduate degree programs in the areas of art history, business administration, environmental architecture, environmental studies and film studies. As an American liberal arts college, SJIU provides students from across the globe the skills and tools necessary to be successful and competitive in today's job market. SJIU is dedicated to promoting humanism, fostering respect for the fundamental rights of the individual, emphasizing research, and instilling awareness of our physical and cultural surroundings. Through its high quality academic curriculum, SJIU prepares graduates to share the responsibility that each of us has towards our natural and social worlds.
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DEPARTMENT OF BUSINESS AND ECONOMICS SCIENCE

BUSINESS COURSES ECONOMICS COURSES


BUSINESS COURSES 

DBE-BUS/1100 - Introduction to Business
Studies the functions of modern businesses. Themes discussed: organization and management, economic and social aspects, management control and decision-making, financial risk and management and career information for a changing business climate.
Prerequisite: None

DBE-BUS/2300 - Introduction to Public Relations
In this course, students will learn about the basic theories/history of the discipline, issues of definition, important scholarly/theoretical debates and the dual nature of the public relations discipline.
Prerequisite: None

DBE-BUS/2350, DFA-MIC/2350 - Music: Copyright, Marketing and Communication 
The course objective is to study the organization of work in the world of musical shows, with particular attention to productions by writers and editors companies. Students will analyze the legal status of production companies comparing American and European models. During the course we will examine the production of a successful musical event, studying its marketing and communication strategies, from fundraising to sponsorship development. Other topics of the course will include the relation between public and private entities and the promotion and diffusion of music as a product in a market economy.
Prerequisite: None

DBE-BUS/2400 - Principles of Sustainable Management
This course establishes a set of principles for developing products and services, targeting markets and evaluating the needs of those markets as well as the deliverance of those products and services in a way that brings a profit to the company and a value to the client.
Prerequisite: None

DBE-BUS/2500 - Green Business Strategy
The aim of this course is understand how the general manager's, CEO's, or Directors oversee the implementation of a long-range plan that will result in a sustainable competitive advantage for the organization. This course also includes steps that lead to a successful strategy, how to translate strategy into tactical plans that drive day-to-day action, how to measure performance of the strategy, and how to determine and enact necessary organizational corrective adjustments.
Prerequisite: None

DBE-BUS/2510 - Human Resources
Efficient human resources management is crucial for success of any organization. The course develops various human resources management frameworks and introduces theories of management and employees relationships. The course will also introduce various forms of labor unions and debate the advantages and disadvantages of unions.
Prerequisite: None

DBE-BUS/2600 - Principles of Finance
Through the discussion of main themes such as the role and development of financial markets, the evaluation of the efficiency of the stock market and investment-related decisions, students will tackle various problems involving financial markets and corporate decisions. Emphasis will be placed on the theories as well as the practical problems which underlie each theme. 
Prerequisite: DNP-MAT/2000 - Introduction to Statistics

DBE-BUS/2700 - Principles of Marketing
This course surveys the policies, concepts and practices in product marketing and service. An in-depth discussion of the relationship between the decision-making process and marketing will be included.
Prerequisite: None

DBE-BUS/3000 - Promotion and Advertising
Through the discussion of topics such as the measurement of advertising effectiveness, budgeting, media selection and the scheduling of advertisements, students will investigate the process involving the formulation of promotional strategy with particular emphasis on sales promotion and advertising. Other important topics include: the measurement of advertising effectiveness and the management of various types of sales promotions.
Prerequisite: DBE-BUS/2700 Principles of Marketing

DBE-BUS/3020 - Consumer Behavior
This course discusses the various factors (cultural, psychological and sociological) which affect the decision-making process and consumer behavior. Special attention will be placed on the study of consumer behavior and its relation to the formulation of market strategies and marketing programs.
Prerequisite: DBE-BUS/2700 Principles of Marketing

DBE-BUS/3050 - Visual Merchandising
This course outlines the various principles of display and their application, experimentation and evaluation. A discussion will be led concerning harmony, color and arrangement and the impact that these factors have on merchandising. 
Prerequisite: DBE-BUS/2700 Principles of Marketing

DBE-BUS/3300 - Marketing Research Methods
During this course, students will learn about the techniques and research methods used in marketing. Students will learn how to collect, analyze and use available information in order to begin an effective market research project. They will discover the research process: the definition of the problem, the creation of the research plan, the choice of research instruments, the measurement process, data collection and the presentation of research results.
A market research paper will be requested.
Prerequisite: DBE-BUS/2700 Principles of Marketing

DBE-BUS/3350 - E-Business in the Digital Age
This course takes a close look at the various information systems aspects and the marketing and management-related aspects e-business technology have inside organizations and between organizations and their clients. It discusses, in other words, the powerful uses that this application has in the world of business. 
Themes include: organizational strategy, online marketing, e-business entrepreneurship, the competitive advantage online and business-to-business/business-to-consumer strategies and many others.
Prerequisite: DNP-COM/1020 Microcomputer Applications II

DBE-BUS/3400 - Understanding European Business
How is European Business conducted? During this course, students will be presented with the protagonists of European Business through the illustration of their organizational structure at the national level and their interaction at the supranational level. 
Prerequisite: None

DBE-BUS/3500 - Business Law and Ethics
This course addresses the fundamental principles of the laws that regulate business activities. It will involve an extensive use of case studies.
Prerequisite: DBE-BUS/1100 Introduction to Business

DBE-BUS/3600 - International Business
Explores the practices, theories and concepts concerning the multinational corporation and international business. Themes discussed: the global nature of the world economy, regional issues, functional business operations and environmental constraints.
Prerequisite: None

DBE-BUS/3650 - Introduction to Accounting
This course will introduce students to the basic concepts of accounting, particularly relevant to corporate finance. Material covered includes balance sheets, income statements, definitions of key accounting terms in financial statements and basic accounting record-keeping.
Prerequisite: None

DBE-BUS/3700 - Financial Accounting
This course will introduce students to the different key concepts and methods involving financial accounting. Students will discuss the benefits of preparing principal financial statements and of applying specific principles of accounting to liability, the equity accounts of owners and main asset.  
Prerequisite: DNP-MAT/2000 Introduction to Statistics and DBE-BUS/2600 Finance

DBE-BUS/3750 - Managerial Accounting
This course analyzes the ways in which accounting enters into the management process. The themes of cost-volume relations and the identification of costs relative to management decisions will be discussed in great detail. Other themes such as cost-volume relations and the identification of the costs which are relative to the decisions that managers must make will also be discussed. Students will further explore the influences that quantitative techniques have on managerial accounting and the process costing and job system. 
Prerequisite: DNP-MAT/2000 Introduction to Statistics and DBE-BUS/2400 Principles of Management

DBE-BUS/4000 - Services Marketing
This course, which will familiarize the student with the problems and other aspects relative to services marketing and management is divided into two parts: the first discusses the differences between organizations which furnish goods and those which furnish services and how each has a distinctive approach to marketing. The second part discusses the ways in which service can be used as a competitive advantage.
Prerequisite: DBE-BUS/2700 Principles of Marketing

DBE-BUS/4200 - Cross-Cultural Human Resources Management
This course presents a problem solving, decision-making approach to international business in the light of actual management situations where an appreciation of the impact of cultural difference on behavior can make a difference to performance. This course also builds on the functional management disciplines such as cross-cultural marketing, finance, control, personnel strategy, organization behavior, and negotiation.
Prerequisite: DBE-BUS/2510 Human Resources, and DBE-BUS/2400 Principles of Management

DBE-BUS/4400, DSE-ENV/4300 - Corporate Strategies for Environmental & Social Responsibility 
"Environmental management" and "corporate social responsibility" have traditionally been viewed as necessary evils that add to the cost structure of business. In this old model, government regulations, threats of consumer boycotts, and other forms of coercive activities are the driving force behind compliance and socially responsible behavior. Many firms have begun to shed this old view of environmental and social issues and are embracing socially responsible behavior as a competitive strategy. This course explores this growing trend and its implications for business in today’s world and beyond. We will explore what leading companies are doing in areas such as fair wages, privacy concerns, affirmative action, sexual harassment, employee rights, worker safety, consumer safety, animal testing, human rights and environmental considerations. Particular attention is paid to understanding whether or not these activities provide firms with a competitive advantage in the marketplace.
Prerequisite: 90 credits

DBE-BUS/4500 - Management and Entrepreneurship
Through the examination of topics from the fields of sociology, psychology and economics, this course explores and describes the creation of new ventures with particular emphasis on international entrepreneurship, financing, the transition of family business and the sustaining of firm growth. Through various written assignments involving a business plan, an interview and report about an entrepreneur and a written examination, students will balance entrepreneurship with practice.
Prerequisite: DBE-BUS/2400 Principles of Management

DBE-BUS/4600 - Operations Management
Placing emphasis on the various means and analytical methods employed for understanding operations management structures in firms, this course aims to understand the managerial aspects including the direction and control of the transformation from inputs into completed goods and services. 
Prerequisite: 90 credits

DBE-BUS/4750 - Global Risk Management
This course helps the student understand the problems and risks faced by multinational firms. It requires consolidation of skills and knowledge from a variety of disciplines including management, finance, marketing, and ethics. The course uses the case study approach supplemented by readings and lectures. 
Prerequisite: 90 credits

DBE-BUS/4800 - Capital Markets and Risk Management
This course is designed for those who wish to work in the field of fund management, bond research and equity research. Students will be given a deep understanding of the operation involved in of financial markets and market finance. An in depth discussion of the following topics will be included: bond portfolio management, interest immunization, the covering of the term structure of interest rates, valuation models for bonds, risk, expected returns and passive portfolio management.
Prerequisite: DBE-BUS/2600 Finance

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ECONOMICS SCIENCE COURSES

DBE-ECO/1500 - Microeconomics: The Principles of Human Action 
This course is a practical introduction to the logic of human action and its applications on daily life. Topics include: the nature and value of cost, the spontaneous emergence of social order, demand-supply analysis, theory of markets and public policy.
Prerequisite: None

DBE-ECO/1510 - Macroeconomic Theory
This course covers modern theories of phenomena such as inflation, unemployment and economic growth. The economy will be treated as a system and students will examine the ways in which policy influences its behavior.
Prerequisite: None

DBE-ECO/2100 - Consumer Behavior
Studies the psychological, sociological, and cultural factors that influence consumer behavior and decision-making. Emphasis will be placed on the importance of understanding consumer behavior for the formulation of marketing programs and marketing strategies.
Prerequisite: None

DBE-ECO/2150 - Cities, Culture, and the Economy
This course attempts to identify a common set of social institutions or environments that gives rise to both successful urban economies and flourishing arts and culture. Explores the interrelations between capitalism, cities and culture. 
Though areas of culture and society are addressed, the analytical framework is that of economics and political economy.
Prerequisite: None

DBE-ECO/2200 - Globalization: Film and Lecture Series (G)
Students will examine the arguments for and against globalization through films, lectures, and selective readings. Topics may include: the role of U.S. and European foreign policy in underdeveloped countries, the World Bank, the 
impact of the IMF, multi-national corporations, gender and development, the politics of global food production and the historical impact of colonialism and imperialism. (Designated Global Perspectives/Diversity Course)
Prerequisite: None

DBE-ECO/2250 - Environmental Economics 
This course provides students with a set of conceptual tools that are useful in addressing environmental issues such as pollution and pollution abatement, the conservation of natural resources, environmental regulation, and the political economy of environmentalism.
Prerequisite: None

DBE-ECO/3100 - Environmental Economics & Sustainable Development
This course will discuss various topics such as: the economics of environmental resources, sustainable development, pollution control, the theory of market failure and the valuation of environmental resources. Students will be provided with a sound knowledge and understanding of some of the basic results of environmental economics through the application of microeconomic principles and analyses in the field of natural environment.  
Prerequisite: DBE-BUS/1100 Introduction to Business

DBE-ECO/3200 - The Global Economy
An examination, through various policies, of various current events involving international economic relations. Some topics include: politics and reform in U.S. trade policy, global economic interdependence, regional trading blocs, European monetary union, reform in transitional economies, U.S.-Japan and U.S.-E.U. economic relations, roles of the International Monetary Fund, World Bank, and World Trade Organization and debt burdens of developing countries.
Prerequisite: DBE-ECO/1510 Macroeconomic Theory I

DBE-ECO/3800 - Corporate Finance
This course studies the role that finance plays in corporate decisions. Students will cover topics such as: the cost of capital, working capital management, risk and return, the analysis of financial statements, the time value of money and capital budgeting.
Prerequisite: DBE-BUS/2600 Finance

DBE-ECO/3900 - Independent Study
Students who have specific special interests may undertake an independent study project with the assistance of qualified faculty member if the board of study offers no formal course in the material Independent study may not be used as a substitute for a required course. 
Prerequisite: students must possess a GPA of at least 3.00 and they must have obtained 60 credits upon permission of department

DBE-ECO/4100 - Natural Resources Management
A study of the economic issues associated with renewable and nonrenewable resources. Special emphasis is directed toward hard rock minerals, fossil fuels, fisheries and forestry resources. Issues of optimal extraction and depletion, effect of alternative market structures, and factor of uncertainty are addressed with regard to efficient management and allocation of these resources.
Prerequisite: 90 credits

DBE-ECO/4400 - Public Finance
This course will give students an introduction to issues relative to public policy and its economic analysis. Founded in macroeconomic theory, this 4-part course will explore topics such as: the various economic activities of the government, pensions, tax policies and privatization.
Other important topics to be discussed will be: tax incentives, globalization, behavioral public economics, social insurance, welfare, as well as many others. 
Prerequisite: DBE-BUS/2600 Finance

DBE-ECO/4550 - Entrepreneurial Finance
This course deals with the necessary competencies needed to address, plan, start and manage a new business: economic analysis, market analysis, accounting principles, work relations, costs, taxation and other themes will be analyzed.
Prerequisite: Junior Standing and DBE-BUS /4500 Management and Entrepreneurship

DBE-ECO/4700 - International Finance
This course examines economic aspects from an international point of view. Students will discover how certain factors in international transactions can influence the outcomes of basic economic concepts.
Topics include: foreign currency and exchange markets, the interrelationships on economic factors and exchange rates, etc.
Prerequisite: DBE-BUS/2600 Finance

DBE-ECO/4990-4991 - Senior Project
This involves a two-semester study towards the senior thesis and may take many different forms: it may be either a group project with the goal of pursuing an identifiable problem along with a faculty sponsor or may involve choosing a topic from the literature for critical review. Students who are not represented by a faculty member may look for research project supervisors from another field of study or institution which, however, must be approved by an SJIU faculty member.
Prerequisite: 90 credits
Credits: 8 credits total (4 credits per semester. It is not possible to receive credit for the first semester until the second is completed).

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